primary root

primary root

primary root

creativity, communication, passion

creativity, communication, passion

creativity, communication, passion

web

video

press office

surgery & medical

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WEB

Increasingly ENTERPRISES, given the crisis of traditional publishing, turns to the web to find new outlets for communication MARKET and in a more general sense. Important questions often arise at that point: What do you place on your website? What topics? With such features? By what means? Who should look after? It will also be able to recognize the peculiarities of the company or leave dazzle from the daily grind? What final results? Our service starts from these questions.

Our PHILOSOPHY is not to propose heavy and expensive systems, complex to operate. In contrast FEW RULES, well designed and weighted during design phase turn out to be the winning horse to obtain the best possible result with a relative effort. Same goes for the graphics where you prefer simplicity, compatibility with smartphones and tablets while maintaining aspect authoritative, focused and balanced.

If the fashion of the period speaks the language of SOCIAL NETWORKS, even a few well-targeted content can support the corporate communications and social stating the position of the market, arriving shortly to success.

In a nutshell, it may mean that FEW WEB PAGES, pleasing and attractive to the general public can be a good start to take action in the great sea of online communication. In addition to the optimizations for search engines (SEO), the strength and the immediate usability of information are used for the promotion of the company, to conduct surveys or, why not, to start a true information campaign aimed at the vast public.

EXPERIENCE in the publishing industry (both traditional and web) will be made available in order to create a content structure that adapts to the results to be obtained, related to the company itself.

The appropriate language and attractive graphics and helpful at all can be an effective response that convinces by its very naturalness.

More structured companies may have the need for a STAFF OF ADVICE to give birth to a new form of communication for a makeover of its image or to learn what other goals can be achieved.

The ROOTS, the places and moments in history where we come from are often the added value that sets us apart from others. So HISTORICAL RESEARCH are one of the key points to keep alive the memory of the company before it goes permanently lost.

To have an example just follow the links just below (click on arrow)

see the examples

WEB

chioscoducale.it

cultural-commercial project

click on URL for the website

romanogandolfi.it

cultural project

- web project (+design)

- photography

- historical research

- contents (Chiosco history)

- documentary (see video)

- web project (+design)

- photography research

- historical research

- contents

- facebook connection

WEB

chioscoducale.it

cultural-commercial project

click on URL for the website

romanogandolfi.it

cultural project

Audio
& video

We are not limited to this because traditional advertising is relegated to spread via TV, a choice often too costly for companies.

So we produce commercial films for the promotion mostly via web (1 to 5 minutes) or mini-documentaries (3 to 10-20 minutes), whose purpose is to provide an in-depth, convey the basics of culture and the roots of a task.

Even a power point presentation style can be enriched by a contribution from video so that images and text are even more direct and punchy in a limited time than long speeches that are likely to bore the audience.

Who would not want a spot to advertise your own business? Within minutes of evocative images? Maybe with the help of a text is clear, simple, direct, and set out a clear and authoritative voice.

We did it, we do it with commercials (20 or 30 seconds) or micro spot (5 or 10 seconds) depending on your needs. The starting point is always the history, the company or the hub of activity that must be made available to the general public in a few moments without leaving anything to chance.

For this reason we study each case starting right from the basic features that need to be developed and enhanced with a few simple strokes, just like in a picture that strikes at the very first glance.

see the examples

Do you need to design a multi-media campaign? A custom soundtrack? No problem, we can also respond to these needs with ease.

Needless to say, all videos are produced in HD quality (1080p) or the new 4K technology, and the audio can also be supplied in 5.1 surround with increased dynamics. That can be inserted into the movie even still or static images. You can give your customers a complimentary DVD of the movie business, presentation or anything you want.

Is evident as Audio and Video usually can not exist apart from each other. For us it is not true. During a business convention, presentation of a product or for various other purposes may be useful to have the voice of one or more professional actors in a position, as well as the maximum clarity possible the interpretation necessary, to attract the attention of viewers .

The contributions audio can also be inserted into a power point type presentation graphics so as to overcome any hesitation at crucial stages. The word then passes the clerk to the presentation so as to establish a more direct relationship with the public or stakeholders in general.

Audio
& video

C'era una volta
il Chiosco

DOCUMENTARY [2013 ITA-50 min]

Parmalat

10 anni dal crac

DOCUMENTARY [2013 ITA-9 min]

- historical research

- images search

- music search

- editing

- narrator

- news sources research

- images search

- music & video search

- editing

- narrator

resolution video 480p  -  CLICK for Vimeo

resolution video 480p  -  CLICK for Vimeo

PRESS &
Events

The actuality speaks the language of SOCIAL network. We are able to provide assistance and activity on facebook and twitter for short periods, so as to provide effective support for the event or during a period of development or to assist in an advertisement campaign of products and services.

In conjunction with the Audio and Video can also provide channels to animate YouTube, Vimeo and others with the same goals.

The least known and least used concerns the INTERNAL COMMUNICATIONS. Often there is a need to organize internal seminars, training sessions and meetings of various kinds.

Why not take advantage of new technologies to achieve the best possible result?

It might be less expensive than imagined and amaze everyone entering contents and animated presentations who could attract attention so as to achieve the desired success.

The EVENTS organization is the field in which we can express the best of our ability. A corporate presentation, for example, may need the press coverage in order to inform appropriately newspapers, television and websites. It may also be necessary to prepare the invitations of the case in addition to a multimedia presentation complete with advanced projection equipment and various other special features. Panels or posters? Graphics? Press Kits? MINI-DOCUMENTARY (see section Audio & Video)? We do and we provide the right service while maintaining the philosophy that distinguishes us.

We also need catering? No problem, we work only with those who can provide the quality of a fine dining options.

Section PRESS is a bit the heart of the mechanism, the same mechanism can provide content for the web, is targeted to the reality of where you go to intervene (companies, organizations, associations, non-profit etc) about all audience that you want.

We then gives "package" CAMPAIGNS, targeted promotion for restricted periods, updating websites and communication plans in general. Large bouquet of CHANNLES on which we are to act, from print to the web (including via email) to get to the videos and content from the highest conceptual content.

Surgery
&medical

We can not provide further details and real images show about what we have done. Primary Root has in fact been chosen by a multinational American drug (can not mention his name) for a clinical trial of considerable scientific importance in which some methods are tested some new drugs that within a short time could become common use.

The quality that we have been able to provide has enabled us to outperform the direct contender of Massachusetts.

The SURGERY MEDICAL APPLICATIONS section is derived directly from the video shoot. Indeed, we have created a system based on Leica technology that allows the recovery of micro-surgical interventions without the use of the endoscope. It means that we're going to shoot from the outside, with HD quality (1080p), every detail in particular surgery, while maintaining the colors at the highest quality possible to pick up objects or details of just a few millimeters enlarging to three quarters of the screen.

The material can then be edited as well as storage or for medical courses in which you need to show what the doctors have to go to perform.

We can offer the same services to dentists, surgeons, dermatologists and several other scientific applications where you need maximum detail even in hostile environments or in sterility.

Next you can find some examples of shooting clips without limitation in the field of dentistry or endo-oral surgery

contaCtS

Primary Root is a group of a  various professionalities: journalists, writers,   communication officers, actors, videographers, scientific researchers and doctors.

We can help companies, organizations and associations to find their roots and to promote them in various fields.

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CLICK on the adress, if you already have an email box used through a program (Outlook, Mail or similar) if you want to send a message to the desired sector or write in the next form

 

 

PRIMARY ROOT

primaryroot[at]icloud.com

 

WEB

web.primaryroot[at]icloud.com

 

VIDEO

video.primaryroot[at]icloud.com

 

PRESS OFFICE

press.primaryroot[at]icloud.com

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